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SB (AD)

 

The fourth group

member：

Team leader：Ashley Chu (production blog, coordinate teamwork, combine researches into paper, and English translation, design the structure, movie maker)

Jeffery Chiu (coordinate teamwork, combine researches into paper, and English translation)
Michelle Jang (coordinate teamwork, advertising image, logo)
Melody Chang (coordinate teamwork)

Portable Solar Battery

Logo

SLOGAN：

SB always knows what you need.

About the battery

  As implied by the name, our products are easy to carry and can supply power whenever there have sun light. And it can also storage the power so that you can use it at night or somewhere that are not covered with sun.
  Our product is like a table mat, outside of the inner circle, we have many kinds of plug that can sue on any kind of electric equipment such as cell phone, iPod, laptop and so on. The surface has a screen can let you know how much storage is left and some information you might need to know.
   How long the storage power can use? Let us take a laptop for example. Our product can supply a laptop for at least two and a half day of power.

Why choosing our product?

1. Our product can use for many years, and the power is come from the sun. So our product is absolutely green.
2. Our battery is only made in Taiwan. So we won’t have any kind of quality problem.
3. We don’t have any warranty period. So you can take your product to us as long as it’s out of function.
4. Our product can use in many kinds of electric equipment. It can make you feel like there is a power station can let you use whenever you are.

Values
SB always knows what you want

Benefit

1. Easy to carry.
2. Can supply power whenever there have sun light.
3. Can storage the power to use it at night. 
4. Can supply the power to a laptop for at least 2.5 days.
5. Can use on any kind of electric equipment such as cell phone, iPod, laptop and so on.

after-care service

with no limitation warranty. offer free at-home service. a 7-day trial period . can return or exchange in 7 days with any quality problem.

Target customers

Backpacker

When backpackers go on a journey, they will brought some electric equipment with them, but sometimes these equipment will out of power and they usually can't find places to recharge it. Our portable solar battery is designed to solve their problem. So backpackers are our target customers.

Core competencies & Competitive advomtage

our product is different from other batteries, we can store the power from the sun. so we won't cause the heavy metal pollution problem. Any kinds of plug are enable on our product. you canmeet your needs at once.

Brand personality and packaging
Our product use the solar power transfrom into electricity. Can promote the eco-awareness and love the earth.

Product placement
We cooperate with Hollywood movie company and provide our product, so that we can have more chance  to let the poblics know more our product.

Celebrity endorsement

Because of characteristics  of our product are outdoor and Eco-friendly. So we invite  a celebrity who has the characteristic of sunshine and health, and also have a lot of travel activities. "Janet".

Brand allance
We have cooprerate with many wellknow companies, such as ACER and APPLE. As long as you buy any computer from our partnership. You can have our portable solar battery by 30% off

Supply chain management

  

1.Find the component and manufacturing supplier, sent some employees to the factor to learn the skill. Let them produce the whole product.
2. cooperating with many well-know companies. in order to increase the benefit and Value added.
3. Sell the product to decrease the operating cost.
4. introduce into every 3c store and every computer exhibition to sell our product.